Privacy Policy

OurForHealth Privacy Policy 

OurForHealth understands how important the privacy of personal information is to our users. This Privacy Policy will tell you what information we collect about you and about your use of OurForHealth and its services. It will explain the choices you have about how your personal information is used and how we protect that information. We urge you to read this Privacy Policy carefully. 

This Privacy Policy applies to websites owned and operated by OurForHealth that are intended for use by consumers (non-professionals) for non-commercial personal, family or household purposes, including and including the mobile optimized versions of these sites and our Mobile Device Applications or "Apps" (we refer to these sites and Apps collectively as the “OurForHealth Sites”). We refer to the OurForHealth Sites and Apps, along with the information and services made available to you through the OurForHealth Sites and Apps, as the “Services.” 

This Privacy Policy also applies to the consumer-facing version of the OurForHealth Health Manager Product. However, if you are an employee or health plan member who has enabled access to your health record at by registering at your employer's or health plan's website, the privacy policy applicable to your information at your employer's or health plan's website remains applicable to your personal health record at If your employer or health plan account is no longer made available to you by your employer or health plan, you will continue to have access to your health information from, using the same username and password, but will be subject to this Privacy Policy. 

Except where noted, statements in this Privacy Policy with respect to the OurForHealth Sites also apply to the Apps. If you do not want us to collect, use or disclose information about you and your use of the Services as described in this Privacy Policy, then you should not use the Services. By using the Services, you must agree to the OurForHealth Terms of Use, which is the contract between us and users of the Services.  By accepting the OurForHealth Terms of Use, you confirm that you have read and understand this Privacy Policy and the OurForHealth Cookie Policy and you acknowledge that we will store, use and otherwise process your information in the United States where we are located. 

References to "OurForHealth," “we” or “us” mean OurForHealth LLC, including any company that OurForHealth LLC controls (for example, a subsidiary that OurForHealth LLC owns). OurForHealth may share information among its subsidiaries or websites that it owns or controls, but information collected under this Privacy Policy is always protected under the terms of this Privacy Policy. Except as otherwise noted in this Privacy Policy, OurForHealth LLC is the data controller responsible for the processing of your personal information as described in this Privacy Policy. OurForHealth LLC has appointed Aptus Health International France SAS, 5 place de la Pyramide, Tour Ariane, 92800 Puteaux, FRANCE, ("Aptus Health France") as its representative in the European Union. 

Information Collected About You 

Some of our Services (such as certain quizzes or calculators) do not retain your personal information, while others (such as OurForHealth Lab Testing and the Ovulation/Pregnancy Calendar and the Healthy Target Program in the OurForHealth App and certain of our registration-only Apps like OurForHealth Baby, OurForHealth Pregnancy and OurForHealth Allergy) store your personal information in accordance with this Privacy Policy. Even if you do not register with or provide any personal information to OurForHealth, we collect information about your use of the OurForHealth Sites and Apps and the Services. We may also acquire information about our users from external sources. 

When you use the Services, we collect information as follows: 

Cross-Device Tracking 

We and our service providers collect and store information about users' interactions with unaffiliated websites and applications that use our technologies, including cookies and similar tracking technologies. This allows us to infer the presence of a common user or household behind multiple devices. We do so in order to: 

  • provide personalized advertising on each device that is inferred from the browsing patterns on all of the devices; 

  • detect and prevent fraud; 

  • allow users to use our service on one device and pick up seamlessly where they left off on another device;  

  • limit the number of times a user is shown the same advertisement, across known or inferred devices 

For information on your advertising choices and opt-out, please see the "Your Choices and Rights" section of this Privacy Notice. 

How Information Collected About You Is Used 

Information about your use of the Services may be used for the following purposes: 

  • to provide, improve and create new Services, 

  • to respond to your inquiries and to send you administrative communications about the OurForHealth Sites and Services, 

  • to obtain your feedback about the OurForHealth Sites and Services, 

  • to send you secure electronic messages and personalized emails pertaining to your interests as inferred from your use of the Services, including news, announcements, reminders and opportunities from OurForHealth, 

  • to statistically analyze trends and user behavior and activity including how frequently areas of the OurForHealth Sites are visited, how the Services are being used and how many emails are received and opened, 

  • to provide you and people with similar demographic characteristics and interests with more relevant content including advertising both on and off the OurForHealth Sites and Apps, 

  • to offer lead generation services, 

  • to detect and defend against fraud and other threats to the Services and our users,  

  • to identify issues with the Services, 

  • to conduct research and measurement activities, including those described below, and 

  • to administer your account. 

In addition, OurForHealth may use personal information about you for other purposes that are disclosed to you at the time we collect the information and/or with your consent. 

OurForHealth may combine your personal information and other information collected about your use of the Services, and also supplement with information from external sources for the purposes described in this Privacy Policy. For example, information that OurForHealth collects about you may be combined by OurForHealth with other information available to OurForHealth through third parties for research and measurement purposes, including measuring the effectiveness of content, advertising or programs. This information from other sources may include age, gender, demographic, geographic, personal interests, product purchase activity or other information. We may report aggregate information, which is not able to be identified back to an individual user of the OurForHealth Sites, to our current or prospective advertisers and other business partners. 

How Your Information is Secured and Retained 

We take reasonable security measures to protect the security of your personal information. Despite OurForHealth's efforts to protect your personal information, there is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet may be intercepted. 

The security of your personal information is important to us.  When you enter personal information (including personal health information in various Services), we encrypt the transmission of that information or use SSL connections (Secure Socket Layer) technology. 

We will retain your personal information as long as your account is active or as needed to provide you Services. At any time you can remove your personal information or instruct us to remove it, but you should be aware that it is not technologically possible to remove each and every record of the information you have provided to OurForHealth from our servers. See “Your Choices and Rights” below for more information on how you can update or remove your personal information. We will also retain your personal information as necessary to comply with legal obligations, resolve disputes and enforce our agreements. 

Your Choices and Rights 

Updating/Removing Your Personal Information 

If you do not want your personal information used by OurForHealth as provided in this Privacy Policy, you should not use the OurForHealth Sites, Apps and Services.  You can correct, update or review personal information you have previously submitted by going back to the specific Service, logging-in and making the desired change. You can also update any personal information you have submitted by contacting us using the contact information listed below or through the Contact Us link provided at the bottom of every page of the OurForHealth Sites. 

If you have registered and desire to delete any of your registration information you have provided to us from our systems please contact us using the contact information listed below in the “Contacting OurForHealth About Your Personal Information or Privacy” section or through the Contact Us link provided at the bottom of every page of the OurForHealth Sites. Upon your request, we will delete your registration information from our active databases and where feasible from our back-up media. You should be aware that it is not technologically possible to remove each and every record of the information you have provided to the OurForHealth Sites from our servers. 

When you sign up to receive email communications for any of our Services, including our email newsletters, or at any time, you can choose to opt out of receiving additional newsletters or other email communications from OurForHealth or our advertisers or sponsors. 

You can unsubscribe from an email newsletter by: 

  • Following the directions included at the bottom of the newsletter and using the “Unsubscribe” link found in the emails. 

  • Logging in to the OurForHealth Sites and unchecking the newsletters you no longer wish to receive under the “My Profile” section. 

If you decide that you would prefer not to receive personalized email or secure electronic messages from the OurForHealth Health Manager tool, you may also "Opt-out" of the Service by clicking on the settings tab on your Health Manager home page and changing your email preference or following the unsubscribe instructions included in each email. 

All promotional emails that OurForHealth sends with opportunities from OurForHealth or with offers or informational materials from OurForHealth on behalf of our sponsors will contain an opportunity to unsubscribe from getting additional emails of that type in the future from OurForHealth unless you re-subscribe. 


Most browser software can be set to reject Cookies. Most browsers offer instructions on how to reset the browser to reject Cookies in the "Help" or “Settings” or “Preferences” section of your browser’s toolbar.  Refer to our Cookie Policy for additional information about opting out of Cookies. 

Interest-Based Advertising Opt-Out 

In order to give you more control over your privacy choices we have implemented a DAA (Digital Advertising Alliance) approved opt-out mechanism for interest-based advertising. At the bottom of every page of the OurForHealth Sites you will see an AdChoices logo (which looks like this:).  In our flagship OurForHealth App you can find the AdChoices option in the “Settings” screen.  By clicking on that logo on the OurForHealth Sites or following the instructions in the flagship OurForHealth App, you will be presented with a window that will identify all of the companies that OurForHealth uses to direct tailored advertisements to you, both on the OurForHealth Sites and in the flagship OurForHealth App as well as on third-party websites. If you would like to stop this tailored advertising from OurForHealth, you can manage these advertisements through the choices in that window. Please note that even if you opt-out of interest-based advertising, you will continue to receive generic advertisements through the Services. Please note that your choice to stop tailored advertising is specific to the browser or mobile device that you are using so if you make a choice to opt out from one computer or mobile device and you want your opt-out to apply to a different computer or mobile device as well please opt out from that computer or mobile device too. By clicking the + symbol next to the name of a vendor in that window you will get information about how and where that vendor assists us with the delivery of advertisements. The OurForHealth Sites do not respond to web browser "do not track" signals. This opt-out mechanism is available in the flagship OurForHealth App for iOS and Android, as well as on our mobile optimized sites, but is not currently available on our other Apps (OurForHealth Pregnancy, OurForHealth Baby and OurForHealth Allergy). 

Mobile Opt-out 

You may also control interest-based advertising on your mobile device by enabling the “Limit Ad Tracking” setting in your iOS device’s settings or “Opt out of Ads Personalization” in your Android device’s settings. This will not prevent you from seeing advertisements, but will limit the use of device advertising identifiers to personalize ads based on your interests.  If you have questions about how to reject cookies on your specific device please check with the device manufacturer.